The iPhone 16 lineup is available to pre-order starting on Friday, September 13, and Apple Watch Series 10, Apple Watch Ultra 2 in black titanium, AirPods 4, AirPods 4 with Active Noise Cancellation (ANC), and AirPods Max are available to pre-order starting today.
O2 will offer iPhone 16 and iPhone 16 Plus, which are built for Apple Intelligence* with the all-new A18 chip, Camera Control, powerful upgrades to the advanced camera system, the Action button to quickly access useful features, and a big boost in battery life; iPhone 16 Pro and iPhone 16 Pro Max are powered by the A18 Pro chip and built for Apple Intelligence, featuring larger display sizes, Camera Control, innovative pro camera features, and a huge leap in battery life; Apple Watch Series 10, the thinnest Apple Watch yet, featuring the biggest, most advanced display of any Apple Watch, new sleep apnea notifications;** faster charging, water depth and temperature sensing, and the breakthrough health and fitness insights of watchOS 11; Apple Watch Ultra 2 in a stunning new black finish alongside a new Titanium Milanese Loop band, packed with additional insights including sleep apnea notifications;** and a groundbreaking new lineup of AirPods models and features, including a brand-new design for AirPods 4 and a new array of colours for AirPods Max.
O2 customers can select from three tariffs including:
Classic Plan – Available as standard for all O2 customers, the plan includes:
- Flexibility
- EU Roaming
- O2 Extras
Plus Plan* – Available for £3.99 per month more than a Classic Plan, customers can save up to £269 per contract due to the additional benefits included within the plan such as:
- O2 Switch Up
- O2 Travel Inclusive Zone
- O2 Extras
- A three-year warranty
Ultimate Plan – Available for an extra £24.99 per month in comparison to a Classic Plan, (in addition to airtime and phone cost), customers can save over £1,000*** per contract thanks to added extras include for no extra cost:
- O2 Insure – Ultimate Cover
- O2 Switch Up
- Extras from O2
- McAfee Security
- O2 Travel Inclusive Zone Ultimate
- Priority from O2
- Flexibility
Customers can pre-order the iPhone 16 lineup now, with availability on Friday, September 20. The new Apple Watch and AirPods lineups are available for customers to pre-order starting today, with availability beginning Friday, September 20. For complete pricing and availability details, please visit https://www.o2.co.uk/shop/brand/apple.
iPhone 16 lineup
iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. The iPhone 16 lineup also introduces Camera Control, which brings new ways to capture memories, and later this year, will help users quickly access visual intelligence to learn about objects or places, interact with information, and ask detailed questions to discover more about the world around them. The powerful camera system features a 48MP Fusion camera with a 2x Telephoto option, giving users two cameras in one, while a new Ultra Wide camera enables macro photography. The new A18 chip delivers a huge leap in performance and efficiency, enabling the most demanding AAA games, as well as a big boost in battery life. iPhone 16 and iPhone 16 Plus will be available in five bold colours: black, white, pink, teal, and ultramarine.
iPhone 16 Pro and iPhone 16 Pro Max feature Apple Intelligence, larger display sizes, new creative capabilities with innovative pro camera features, stunning graphics for immersive gaming, and more — all powered by the A18 Pro chip. With Apple Intelligence, powerful Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy. Camera Control unlocks new ways to easily interact with the advanced camera system and later this year, will enable a fast, intuitive way to tap into visual intelligence. Featuring a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision, these new pro models achieve the highest resolution and frame-rate combination ever available on iPhone. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography, including macro; a 5x Telephoto camera on both Pro models; and studio-quality mics to record more true-to-life audio. The durable titanium design is strong yet lightweight, with larger display sizes, the thinnest borders on any Apple product, and a huge leap in battery life — with iPhone 16 Pro Max offering the best battery life on iPhone ever. iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, white titanium, natural titanium, and desert titanium.
Powered by the same groundbreaking technology as Emergency SOS via satellite, iPhone 16 users are able to connect to the nearest satellite to send and receive texts, emoji, and Tapbacks over iMessage and SMS while outside of cellular and Wi-Fi coverage****. Later this fall, Roadside Assistance via satellite — which connects users to a roadside assistance provider if they have car trouble while off the grid — expands beyond the U.S. to the U.K.
iPhone 16 and iPhone 16 Pro models can be activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. O2 supports eSIM Quick Transfer which allows users to transfer their existing plan to their new iPhone, and with eSIM Carrier Activation O2 digitally assign a user’s eSIM directly to their iPhone.
Apple Watch Series 10
Apple Watch Series 10 features a refined design and brings new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11. Apple Watch Series 10 is available in both aluminium and titanium, in an array of stunning colours and finishes. Apple Watch Series 10 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.
Apple Watch Ultra 2
Apple Watch Ultra 2 is available in a striking new black titanium finish, enhanced with features in watchOS 11 that make the most rugged and capable Apple Watch even better. Apple Watch Ultra 2 is an ideal partner for athletes and adventurers of all kinds, featuring the most accurate GPS in a sports watch*****, the brightest display of any Apple product, and up to 36 hours of battery life with regular use or up to 72 hours in Low Power Mode. watchOS 11 brings powerful new features to the best sports watch, with breakthrough insights from training load and the Vitals app; sleep apnea notifications; the Tides app; new customization options for the Action button; and more. Apple Watch Ultra 2 allows users to stay connected, make calls and receive texts, even without their iPhone nearby.
AirPods lineup
The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with ANC. AirPods Max now come in five beautiful new colours, including midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience.
For more details on pricing and data plans, please visit https://www.o2.co.uk/shop/brand/apple
For more details on Apple products, please visit www.apple.com.
Notes to Editor
* Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa, and the U.K. In the coming year, Apple Intelligence will expand to more languages, like Chinese, French, Japanese, and Spanish.
** The sleep apnea notification feature is available on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years or older without a diagnosis of sleep apnea.
*** Perks worth over £1,000: Ultimate Plans worth up to £1,158: Total figure based on additional value after comparing inclusive Ultimate Plan benefits vs inclusive Plus Plans benefits. Standalone value consists of: (i) O2 Insure – Ultimate Cover (average cost £11.50pm – calculated over 36 months), (ii) O2 Travel Inclusive Max bolt-on (average cost £3pm – calculated over 36 months), (iii) O2 Switch Up (usual cost £6.99pm – calculated over 36 months), (iv) an additional Extra (usual cost of £10.99pm for Disney+ Premium Plan – calculated over 36 months), (v) McAfee Security (usual cost of £4.99pm – calculated over 36 months), and (vi) Unlimited MMS (usual cost of £5.11pm – calculated over 36 months). Value of certain other inclusive Ultimate Plan benefits have not been included in total figure.
**** Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. For Emergency SOS via satellite availability, visit support.apple.com/en-us/HT213426. Messages via satellite will be available in the U.S. and Canada in iOS 18. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details. Roadside Assistance via satellite is currently available in the U.S. with AAA and Verizon Roadside Assistance, and is launching in the U.K. with Green Flag this fall. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a pay per-use basis. Apple’s satellite services were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
***** Based on route map and distance accuracy in challenging urban environments.
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