As the only major UK mobile provider to offer all its customers inclusive EU roaming as standard, new research from Virgin Media O2 reveals Britons’ biggest bugbears when it comes to unwanted holiday charges, with an estimated £3 million a week saving for O2 customers in 2022.
A year on from committing to not reintroduce European roaming fees, Virgin Media O2 has marked the occasion by revealing Brits’ biggest pain points around hidden holiday fees. Topping the list for cost conscious Brits is having to pay commission to use their credit card abroad, which 39% of people object to, followed by being charged to use their mobile while roaming (35%). Other bugbears include having to pay to choose a seat on an airplane and forking out for extra baggage charges.
According to the survey, a quarter of Brits aren’t aware they may need to pay additional fees for using their mobile while on holiday in Europe. This comes despite 70% saying that connectivity is “important” whilst abroad, with Brits most commonly using their mobile while away to stay connected to friends and family (52%), find their way around (37%), book restaurants (26%), and make sure their social media accounts are up to date (21%).
Half of Brits (50%) also think it’s unfair to pay additional charges for using their mobile whilst abroad in Europe.
Britons’ biggest bugbear bills abroad include:
Looking at the most popular European destinations for British tourists last year, anonymised O2 Motion data suggests that Spain, France and Italy top the ranking. Spain is clearly Brits’ favourite European destination, enticing almost double the UK crowd volumes of France and more than 2.3 times that of Italy:
As the only major mobile network in the UK to still offer inclusive EU roaming as standard, Virgin Media O2 customers can travel to destinations all over Europe and use their data, calls and texts just as they would in the UK saving them up to £100 in potentially unexpected costs over a two-week trip.
Since taking this decision, Virgin Media O2 has calculated an estimated £3 million a week saving for O2 customers in 2022, based on fees charged by other operators and new anonymised, aggregated movement data collected by O2 Motion – which uses connections to mobile masts to gain insight into crowd movement trends.
Given the opportunity to spend an extra £100 on their holiday, more than half of Brits (51%) said they’d treat the family to a nice meal out. Just under a fifth (19%) would update their holiday wardrobe or indulge in an extra cocktail by the pool.
Gareth Turpin, Chief Commercial Officer at Virgin Media O2, said: “We know that many people will be cost conscious when going on holiday this year, so we’re proud to stand out as the only major mobile provider to continue offering inclusive EU roaming, already saving our customers money and providing more value to those travelling post-pandemic. Whilst we’re not able to remove fees on sunbeds and airplane seats, hopefully not having to worry about roaming fees will upgrade the holiday experience for our customers – whether it is treating themselves to a nice meal or splashing out and ordering that extra cocktail by the pool.”
Notes to Editors: