Virgin Media is bringing Vevo, the world’s leading all-premium music video and entertainment platform onto its TiVo service. Its presence on the platform will give all TiVo customers access to an increased range of music videos, playlists and features. The new Vevo app will be available to all TiVo customers regardless of their package.
Vevo is a world leading music video service featuring more than 20,000 artists with a catalogue of more than 250,000 videos. The service also includes exclusive original programming, exclusive sessions and live music performances.
Vevo will allow TiVo customers, to log in and access their Vevo playlists through the TV service. If the customer updates their playlists across desktop or mobile it will automatically sync with the playlist stored on the Virgin Media TiVo service.
Vevo is a world leading music video service featuring more than 20,000 artists with a catalogue of more than 250,000 videos. The service also includes exclusive original programming, exclusive sessions and live music performances.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “With music streaming doubling in the last year, Vevo will help meet customer’s hunger for music entertainment, increasing the quality and range of music available to TiVo customers.”*
Alex Kisch, EVP, Business Development and Business Affairs, Vevo, said; “This partnership with Virgin Media is indicative of continued growth and popularity of premium music videos in the living room, and the integral role it plays in our daily music habits. Our content is now viewed over 16-billion times a month, and we are thrilled to be expanding our reach through this partnership. This move will enable Virgin Media customers to enjoy Vevo, in a dedicated area, giving them premium music entertainment directly from their set-top box.”
Vevo will be accessed through the Music On Demand folder, Apps and Games and the Search and Discover menu on TiVo. It will also be available on channels 300 and 344.
Following the successful launch Ash Vs Evil Dead, Virgin Media’s first exclusive on demand series in December, Virgin Media’s Bouchier added: “Today’s news is just one part of what we hope will be an exciting year for entertainment from Virgin Media.”
The top ten most streamed videos on Vevo this week: (total all time views)
1. Sorry, Justin Bieber. 566,452,270 views
2. Love Yourself, Justin Bieber. 171,701,215 views
3. Hello, Adele. 951,004,044 views
4. What Do You Mean? Justin Bieber. 600,589.937 views
5. Hotline Bling, Drake. 344,601,233 views
6. The Hills, The Weeknd. 537,459,011 views
7. Stitches, Shawn Mendes. 164,327,924 views
8. Watch Me, Silento. 580,460,524 views
9. Sweet Lovin’, Sigala. 9,375,87 views
10. Out Of The Woods, Taylor Swift. 28,581,133 views
* According to Neilsen, on-demand streaming services grew from 164.5 to 317 billion songs in 2015. Tech Crunch, 7th January 2016.
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