- Virgin Media’s latest TV film to air tonight during Coronation Street on ITV
- Third instalment of morale-boosting ‘Stay connected’ campaign after Virgin Media pivoted strategy in response to lockdown
Virgin Media celebrates love and the connections made online with new heart-warming campaign.
The ‘Stay in love, stay connected campaign’ features timeless stories of romantic connections retold in today’s world.
From cat selfies, to virtual musical duets, to falling asleep together on a video call – dating is depicted in the digital era through a series of real-life inspired snapshots, to the upbeat soundtrack of Carly Rae Jepsen’s ‘I really like you’.
Virgin Media’s latest TV film, created by adam&everywhereDDB, will air for the first time tonight (Friday 4 September) during Coronation Street on ITV. With media planned and bought by Manning Gottlieb OMD, the film will be supported by OOH, radio, and digital media which bring to life how Virgin Media speeds enable instant connection.
The campaign is the third instalment of the morale-boosting ‘Stay connected’ platform, after Virgin Media swiftly pivoted its strategy at the beginning of lockdown to lift the nation’s spirits and highlight the importance of staying connected during uncertain times.
Cilesta Van Doorn, Executive Director of Brand and Marketing at Virgin Media said, “For our latest campaign, we have again put our purpose right at the centre of our creative. Building connections that really matter is why we exist at Virgin Media and that’s the heart of the story. By tapping into the new normal and the accelerated importance of staying connected, our new film shows a series of relationships blossom online and the evolving role that tech has in helping people find love, and stay in love. We’ve enjoyed bringing to life those classic butterfly-in-stomach moments and first-date sparks through a modern lens.”
Paul Knott, Creative Director at adam&eveDDB said, “This was our third instalment of the Stay Connected series, where we looked to transition away from a UGC-only approach. Instead, we put the focus back on shooting the scenes, albeit with the current restrictions in place.”
Watch the full film here: https://www.youtube.com/watch?v=hyioiBL6KT0&feature=youtu.be
More information on the campaign here: https://www.virginmedia.com/shop/stay-connected
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Credits:
Client: Virgin Media
Brand: Virgin Media
Project/Campaign name: Stay in love, stay connected
First Air Date: 04/09/2020
Clients: Cilesta Van Doorn (Brand & Marketing Executive Director), Sam Codrington (Head of Advertising), Sophie Buxton (Senior Campaign Manager), Chris Hughes (Senior Campaign Manager), Sam Miao (Campaign Manager)
Creative Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director/s: Tim Vance & Paul Knott
Agency producer/s: Brittany Littlewood / Charles Woodall
Planner/s: Claire Strickett & Paulina Thompson
Joint CEO: Tammy Einav
Managing Partner: Sam LeCoeur
Business Director/s: Pip Shepherd
Account Director/s: Cat Thomas
Account Executive/s: Olivia Rose
Business Affairs: Gemma Davies
Design Agency: King Henry
Designer/Typographer: Alex Fairman & Carl Warren
Media Agency: Manning Gottlieb OMD
Executive Director: Glenn Burchnall
Head of Planning: Kat Broomhead
Account Directors: Spencer Corrigan, Helen Godfrey & Adam Saunders
Production Company: new-land
Producer: Mikey Levelle
Director: Joanna Nordahl
D.O.P: David Wright
Editing Company: TenThree
Editor: Chris Roebuck
Online: Untold Studios
Online Producer: Lauren Oldfield
Lead 2D Artist: George Rockliffe
Grade: Company 3
Grade Producer: Alexandra Lubrano
Colourist: Sofie Borup
Music Supervisor: Tom Stanford at Theodore Music
Audio Post Production: Phil Bolland at Factory Studios
Soundtrack name and composer: Carly Rae Jepsen ‘I Really Like You’ (Carly Rae Jepsen, Jacob Hindlin & Peter Svensson)
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