Virgin TV adds Sky shows and movies in Ultra High Definition

• Sky Entertainment and Sky Cinema in Ultra High Definition now available on Virgin TV

• More than 1,500 hours of top shows, box sets and movies in Ultra HD
• New Ultimate Oomph customers will be able to watch Sky Entertainment and Cinema Ultra HD at no extra cost
• With Virgin TV 360, customers can watch Ultra HD in every room, making it the true home of Ultra HD content

Virgin TV is offering customers an Ultra High Definition boost with the addition of thousands of hours of top Sky TV shows and films in 4x the clarity of standard HD content.

From today (Thursday 25 February), all Virgin TV customers can add Sky Entertainment and Sky Cinema Ultra HD to their current package.

All new customers that sign up to Virgin Media’s Ultimate Oomph package – its most premium TV service which comes loaded with all of the top kids, entertainment, sport and movie channels on its latest Virgin TV 360 set top box – will be able to watch Sky Entertainment and Sky Cinema Ultra HD at no extra cost.

With the new service, customers will be able to watch more than 1,300 TV episodes and 250 films in Ultra HD. This includes top Sky TV shows such as The Blacklist and Seal Team and Hollywood blockbusters Birds of Prey and Twist. New TV series and films made available by Sky in Ultra HD will also be made available to watch.

All Sky Entertainment and Sky Cinema Ultra HD content will be available via a dedicated section in Box Sets and Movies so customers have the flexibility to watch at a time that suits them.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said:

“Unmissable telly deserves the ultimate in picture quality and Virgin TV customers can now enjoy top TV shows and films from Sky in Ultra HD. Our powerful Virgin TV 360 and V6 set top boxes allow our customers to watch the widest range of Ultra HD and High Dynamic Range content, all in one place, making us the true home of Ultra HD content.”

Virgin TV brings together all of the best content into one place. Its Virgin TV 360 and V6 set top boxes give customers the ability to watch Ultra HD and High Dynamic Range (HDR) content on popular streaming apps such as BBC iPlayer, Netflix, Prime Video and YouTube.

Unlike other pay-TV providers, Virgin TV’s set top boxes allow customers to watch Ultra HD programmes and movies in all rooms in the home – all at the same time.

The Virgin TV Ultra HD channel – the first ever dedicated Ultra HD TV channel to launch in the UK – also screens top TV series, concerts and documentaries in glorious picture quality. BT Sport Ultimate, which has been available on Virgin TV since 2018 also allows sports fans to get closer to the action, broadcasting a range of live sport in beautiful Ultra HD.

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