Step into ‘The Upside Down’: Virgin Media O2 brings Stranger Things to life in O2 stores across the UK

• Eight O2 stores across Manchester, London, Edinburgh, Birmingham and Leeds have been revamped to include a Stranger Things pop-up experience.
• Priority from O2 members will be able to win money can’t buy experiences, including tickets to attend the Stranger Things Season 5 UK Special Screening, in-store and via the Priority app.
• This follows Virgin Media’s recent bundle refresh which means all TV bundles and broadband only packages with M500 or above now include Netflix as standard and at no extra cost.
• Imagery can be found HERE.

Virgin Media O2 is teaming up with Netflix to bring Stranger Things to the high street, with an immersive pop-up experience at eight O2 stores across the UK including, Edinburgh, Manchester and London starting from now and running until January.

Stranger Things fans can step into iconic scenes from the show, including Joyce’s living room, as O2 transforms eight of its flagship stores to bring Hawkins to life. In the stores, visitors can step back into the 1980s through immersive zones filled with nostalgic touchpoints – from posing on the famous Byers’ sofa beneath the alphabet wall to taking part in an interactive quiz that sees the room light up with every correct answer. Fans can relive their favourite moments with a retro wall phone playing iconic lines, a boombox pumping out 80s hits, and even test their gaming skills on Dig Dug. A themed coffee table will also feature a vintage viewfinder and calendar revealing key Season 5 dates for eagle eyed fans.

The partnership, which is a telecoms industry exclusive, goes beyond the unique in-store experience, offering Virgin Media broadband and O2 customers the chance to access the latest series like never before, and follows Virgin Media recently updating its bundle line up so that all TV bundles and broadband only packages with M500 or above now include Netflix as standard and at no extra cost.

As part of the experience, Virgin Media and O2 customers will be able to win money can’t buy experiences via Priority including*: 

• Four tickets to attend the Stranger Things Season 5 UK Special Screening in London
• A pair of tickets to nationwide screenings of the first two episodes in 11 locations across the country – two days before they drop on Netflix
• A pair of tickets to an immersive Stranger Things fan activation in London

Rob Orr, Chief Operations Officer, Virgin Media O2 said: “As excitement builds for the final season of the global phenomenon, Stranger Things, Virgin Media O2 is giving fans the chance to step into ‘Hawkins’ and immerse themselves in the show like never before. With eight of our stores across the country being revamped to include a unique pop-up experience, Virgin Media O2 customers are not only in with the chance of winning incredible Stranger Things prizes, they can also benefit from Netflix at no extra cost with our newly refreshed Virgin Media TV and broadband only bundles.

“This collaboration is a brilliant example of how Virgin Media O2 combines entertainment, connectivity and exclusive rewards through Priority to deliver unforgettable moments for our customers.”

Ahead of the highly anticipated season finale, Stranger Things returns to Netflix with new episodes dropping in the UK on 27th November, 26th December and the final episode landing on 1^st January. Season 4 was a global phenomenon, racking up over 1.8 billion hours watched, the most of any Netflix series to date.

Through Priority, O2 customers will have exclusive access to win Stranger Things prizes, merchandise, and unforgettable experiences.

Those not able to get to an O2 store still have the chance to win money can’t buy Stranger Things prizes via the Priority app.

O2 stores featuring the Stranger Things pop-up include:

1. Market Street, Manchester: Unit 5, 39 Market Street, Manchester, Greater Manchester, M1 1WR
2. St James, Edinburgh: 129 St James Crescent, St James Quarter, Edinburgh, Scotland, EH1 3AD
3. New Street, Birmingham: 24 New Street, Birmingham, West Midlands, B2 4RQ
4. White Rose Centre, Leeds: Unit 12 South Mall, White Rose Shopping Centre, LEEDS, West Yorkshire, LS11 8LL
5. Tottenham Court Road, London: 229 Tottenham Court Road, London, Greater London, W1T 7QG
6. The O2, London: Units 1.02 & 1.03 The O2, Millennium Way, London, Greater London, SE10 0DX
7. Stratford Westfield, London: Su024/Su025, Westfield Shopping Centre, LONDON, Greater London, E20 1EH
8. Oxford Street, London: 142-144 Oxford Street, London, Greater London, W1D 1LZ