JANU-MERRY: Priority members can ditch the January blues with chance to enjoy £10,000 at the click of a button

As a thank you to O2 and Virgin Media broadband customers, for the first time ever, Priority from O2 is giving members the chance to win £10,000. The prize draw, which is accessible exclusively via the Priority app, will be open from Friday 23^rd January until Monday 23^rd February.

In what is a first-of-its-kind giveaway since the reward programme launched in 2009, Priority is offering members the chance to kickstart the year with one of its biggest rewards to date. For the chance to win, members simply need to head to the Priority app and enter by Monday 23^rd February.

This comes as new research by Virgin Media O2 found that half (50%) of Brits have already spent their December wages, with two-thirds (66%) confessing that their next payslip “can’t come soon enough”.

The study also found that the nation is entering a period of financial hibernation following excessive spending over the festive season. The average Brit spent £315 on going out in December, with a quarter (24%) spending more than £500 socialising with friends. As a result, Brits say they need to save an average of £230 more than a typical month this January in an attempt to balance the books, with a fifth (22%) aiming to save £400.

Lisa Johnstone, Director of Priority, Loyalty & Reward at Virgin Media O2, said: “Priority is about saying thank you to all our Virgin Media and O2 customers in ways that feel genuinely meaningful. We’re starting the new year with a truly standout reward – the chance for a Priority member to win £10,000 cash – simply with the tap of a button. Whether it helps to provide a welcome payday boost after the festive season or to take that well-earned holiday, it’s entirely theirs to spend however they choose.” 

All O2 and Virgin Media broadband customers can join Priority for free – they simply need to head to the Priority app to enjoy unmissable rewards and experiences.”

ENDS

NOTES TO EDITORS

The winner will be selected in a random draw and will be contacted via the same email address and/or phone number you used to enter the prize draw from 23 January 2026. If they don’t respond within 48 hours of being contacted, they will be deemed not to have accepted the prize and another winner will be drawn. The winners will be contacted by a dedicated Virgin Media O2 email address.

Competition T&Cs

Entry into this prize draw entitles you to the chance to win a £10,000 cash prize from Priority. Only entries made via the Priority app from registered Priority members will be considered. Priority app and internet access required to enter.

Winners must have a UK address and bank account to receive this prize. Prize is non-transferable and cannot be exchanged for other alternatives. Prizes are personal to the applicable winner and cannot be resold.

The prize will be fulfilled via bank transfer only. Physical cash will not be provided to winners.

About Priority from O2 

Priority from O2 is the award-winning reward programme available for free to all O2 and Virgin Media broadband customers. Priority gives members access to a variety of exclusive rewards, prizes and experiences, enabling to save on the things they love every week.