Monday, 30 March 2026: Mobile network O2 is giving away hundreds of thousands of rewards and experiences to its customers this spring – from 50,000 free Greggs Breakfast Baguettes, £10,000 cash prizes, VIP theatre tickets and more – through Priority, O2’s award-winning customer membership programme.

Available at no extra cost to O2 mobile and Virgin Media broadband customers, Priority offers everyday value, exclusive presale access and money-can’t-buy experiences. Priority members can save up to £200* a month, helping them get more from the things they love.

From today, rewards and experiences available via Priority include:

  • 5 x £10,000 cash prizes to spend however you like
  • A Caribbean escape for the whole family, worth £10,000 and courtesy of O2 with lastminute.com
  • VIP family experience to Disney’s Hercules the Musical in London – includes 4 x tickets to see the electrifying musical, overnight stay and backstage tour
  • Free Greggs Breakfast Baguette .
  • Free Cadbury Mini Eggs and chocolate bars from TGJones – tens of thousands of chocolate treats will be given away to Priority members at TGJones stores across the country
  • Discounts at Popeyes: 50% off a range of Chicken Burger Meals at over a hundred Popeyes locations in the UK

In addition, Priority members can enjoy everyday value with brands including Treatwell and Virgin Experience Days, alongside exclusive access to unforgettable experiences customers can’t get anywhere else.

Lisa Johnstone, Director of Priority, Loyalty & Reward at Virgin Media O2, said:

“At O2, we think about loyalty differently – it’s about how we show up for our customers and put them first. From free Easter treats to money-can’t-buy family experiences, Priority is all about giving customers real value every day, while enjoying exclusive access and once-in-a-lifetime experiences they can’t get elsewhere.”

To claim the latest rewards and find out more, including full terms and conditions, O2 mobile and Virgin Media broadband customers simply need to download the Priority app for free and register today.

ENDS

*Save up to £200 a month with Priority: Calculated based on the total saving value of monthly rewards an active O2 customer or Virgin Media broadband customer can redeem via Priority. Priority members can claim: 1) a Greggs hot drink (RRP at £4.20) or savoury treat (RRP at £3.95) for just £1 every week, up to four times a month (up to £3.20 total monthly saving) (see reward T&C’s); and 2) four Vue tickets (regular single ticket RRP at £13.99) for £18, once per month (up to £37.96 total monthly saving) (see reward T&C’s); and 3) a saving of up to £150 when they spend £1,500 with lastminute.com, available once a month (up to £150 monthly saving) (see reward T&C’s). Rewards are subject to availability and whilst stocks last. Eligibility and further exclusions apply. Rewards valid until the advertised end date for each monthly promotion. 16+. UK. Terms apply, see the Priority App or o2.co.uk/terms.

Journalists can contact the Virgin Media O2 press office on:
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