Priority from O2 unwraps a festive season of unmissable rewards and experiences

London, UK, 13 November 2026: O2 is helping Priority members celebrate the festive season with “Priority Unwrapped”, a digital interactive game which gives them the chance to win an incredible line-up of rewards, experiences and prizes to make their 2027 even more special. 

From today until Wednesday 27th January, Priority members can enter Priority Unwrapped via the Priority app for the chance to win weekly prizes and festive rewards designed to make a real difference to their year ahead. Whether easing the pressure of household bills, helping with mortgage payments, or making a dream holiday a reality, the giveaways are designed to offer members a helping hand with the things that matter most. 

Priority Unwrapped will see 11 lucky members each win one of the following headline prizes:  

• £20,000 towards a year of holidays  
• £10,000 towards a year of days out  
• £20,000 mortgage or rent payment boost  
• £10,000 towards household bills  
• £10,000 towards a year of personal shopping  
• £10,000 towards a year of eating out  
• £5,000 towards a year of food shopping  
• £20,000 home transformation  
• £10,000 towards a year of wellness  
• £3,000 towards a year of gigs  
• £50,000 cash grand draw 

Amber Pine, Chief Consumer Officer for O2, said: “Priority is all about making sure our customers feel rewarded for being with O2, and Priority Unwrapped brings that to life in an unforgettable way this festive season. From little moments of joy to rewards that make a real difference, we want to give our members something extra this season, helping their money go further and giving them a welcome boost as they head into the New Year.” 

Members can also enjoy free festive rewards every week, bringing even more value and seasonal joy to Priority. From Christmas cards and wrapping paper from TGJones to magical letters from Santa with Storytime Magazine plus Winter Wonderland tickets and discounts, there’s something new for members to enjoy throughout the festive season. 

Priority from O2 is available at no extra cost to eligible O2 mobile and Virgin Media broadband customers, giving members access to rewards, exclusive experiences and prizes through the Priority app.  

ENDS 

About Priority from O2: 

Priority is the award-winning loyalty platform from O2. In 2025 alone, Priority gave members access to more than 8 million rewards, 1 million free events and experiences, and 48-hour presale access to some of the UK’s biggest live events. Across entertainment, music, sport and gaming, Priority sold 1.7 million tickets and helped members save £33 million during the year. 

In addition to early ticket access to thousands of popular venues across the UK, Priority members can also benefit from queue jump, cloakroom services and phone charging services, plus VIP hospitality and discounts on merchandise at O2 venues.