- British rapper Headie One provided fans with an exclusive, early listen of his new track ‘Socials’ during a live gaming stream at Virgin Media Gamepad at The O2 before official release on Thursday 29th February
- Headie played his favourite game, EA Sports FC24, with a host of famous friends during the stream including British singer and rapper AJ Tracey, streamer and rapper Tyrone and rapper Abra Cadabra
- With The O2 playing host to some of the world’s most famous performers, Headie One is the first music artist to ever reveal a new track at Virgin Media Gamepad which opened its doors in the summer of 2023
- Virgin Media Gamepad gives Priority members and the public free access to state-of-the-art gaming tech and hundreds of games
British rapper and avid gamer, Headie One, gave fans an exclusive listen to his new track ‘Socials’ during a live gaming stream at Virgin Media Gamepad, a free gaming venue at The O2 which offers bookable slots for Priority members and the general public, where he was joined by famous faces such as British singer and rapper AJ Tracey, streamer and rapper Tyrone and rapper Abra Cadabra
Alongside music, Headie One is a passionate gamer and picked up his first controller during his teens, with gaming now one of his favourite ways to relax outside of the studio.
In 2023, Headie started streaming on Twitch (HeadieOneLive) where he plays alongside friends, and it allows him to connect with fans outside of traditional channels.
Thinking about how to share his hotly anticipated new single ‘Socials’, Headie One decided to return to his gaming roots and give fans a glimpse 24 hours ahead of its official release during a live Twitch stream at Virgin Media Gamepad, located at the world’s most famous entertainment venue, The O2. During the live stream, Headie was joined by some of his VIP friends including British singer and rapper AJ Tracey, streamer and rapper Tyrone and rapper Abra Cadabra where they played his favourite game, EA Sports FC24, and Headie chatted about his career to date and shared exclusive details about his new single.
Headie One, said: “As a big gamer it’s great to be able to tease my new track ‘Socials’ via streaming at Virgin Media Gamepad. I started gaming when I was in my teens and it’s always been a hobby of mine, especially as a way of relaxing outside of the studio. To incorporate it into my music as a way of sharing my new single is a special moment.”
Gareth Griffiths, Director of Partnerships & Sponsorship at Virgin Media O2, said: “With Virgin Media Gamepad perfectly located in the foyer of The O2, the world’s number one live entertainment venue, it provides the perfect space for musicians to engage with fans and reveal their latest music. We’re seeing more crossover than ever between music and gaming, so we’re delighted to have Headie One come to The O2 to share his new track. Virgin Media Gamepad is a hub for creative talent, and we look forward to seeing more musicians step into our state-of-the-art gaming venue in the near future.”
Headie One entered the British rap scene in 2010 and has since gone on to release multiple mixtapes and singles that include huge hits such as ‘Only You Freestyle’, ‘Ain’t It Different’ and ‘Both’, as well as collaborating with prominent artists such as Stormzy, Central Cee, FKA Twigs and Drake.
Virgin Media Gamepad launched in July 2023 and has since played host to famous faces and gaming talent such as Jane Douglas and Andy Farrant from Outside Xbox, as well as England Rugby players Marcus Smith, Lewis Ludlum and Joe Marchant and WWE stars including Austin Theory and Bronson Reed.
Gamepad acts as a fitting location for the unveiling of a brand-new single, offering new and unique ways for creators to share their work with access to state-of-the-art streaming in The Stage allowing connections to be made seamlessly with fans nationwide.
Virgin Media O2 partnered with Digital Foundry to equip the space with professional standard hardware so gamers can enhance their gameplay with a suite of top-quality tech and streaming capabilities, powered by Virgin Media’s gigabit broadband.
Priority customers can book a slot at Virgin Media Gamepad here
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