Blis Strikes Exclusive Deal with Virgin Media O2 Business to Enhance Advertising Offering

• Blis and Virgin Media O2 Business expand their partnership to include exclusive access to the O2 Motion Brand Elevator product.
• Brand Elevator provides brand-level data for comprehensive audience insights.
• The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement.

Blis, the geo-powered advertising tech stack, has today announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion Brand Elevator product. With access to brand-level data, this groundbreaking deal will enhance Blis’s omnichannel advertising platform allowing advertisers to leverage extensive anonymised and aggregated data.

Through the Blis suite of data providers, including Virgin Media O2 Business, advertisers will now have access to one of the most comprehensive and highest-quality telco datasets available. This will enable Blis users to strengthen their audience planning and measurement capabilities with access to high quality brand insights.

“Telco data is becoming an essential resource for understanding purchase intent, and we’re thrilled to be able to now utilise brand-level data from Virgin Media O2 Business as an exclusive partner for their O2 Motion Brand Elevator product,” said Charlie Smith, European MD at Blis. “This deal reinforces our commitment to providing high-quality data for our clients’ campaigns while ensuring privacy compliance. We believe this should be the industry standard. Our clients can now maximise campaign effectiveness without compromise.”

Blis’s Audience Explorer platform will now include anonymised and aggregated data from Virgin Media O2 Business, allowing advertisers to craft and measure against precise target audiences for their omni-channel campaigns. This ensures they don’t have to compromise on the quality, depth and breadth of the data they use. The platform operates on geo-powered insights, enabling clients to plan, activate, and measure campaigns across all channels. Advertisers can easily layer on any additional demographics or consumer spending data, such as Mastercard insights, for enhanced targeting.

In addition, Blis is pioneering the use of app and web usage data for omnichannel measurement through its innovative Smart Holdout Groups. This solution allows advertisers to accurately assess brand outcomes across various channels, measuring key metrics such as sales uplift, footfall increase, and app usage growth.

“Our expanded partnership with Blis showcases the power of anonymised and aggregated data when applied in digital advertising. Through access to O2 Motion’s Brand Elevator product, Blis users will be able to make data-driven decisions to enhance both planning efforts and work impact,” said Andy Gillham, O2 Motion Business Development Director at Virgin Media O2 Business. “Combining Brand Elevator outputs with tools like Blis’ Smart Holdout Groups, customers will be able to unlock valuable insights that enable greater collaboration within the advertising industry.”

The Virgin Media O2 Business application and anonymised Brand Elevator product is now available in the Blis Audience Explorer platform starting today. Advertisers can test Smart Holdout Groups for free for a limited time.

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Notes to editors

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About Blis
Blis is the world’s most scaled geo-powered advertising tech stack, partnering with all major agencies and brands. Our approach to omnichannel planning, buying, and measurement is grounded in geography rather than just identity. Utilising AI, we identify and showcase what makes audiences unique, revealing their online and real-world interactions. This allows us to reach and measure these audiences across all devices and channels without relying on cookies or IDs. Our technology consistently delivers superior performance, scale, and efficiency compared to ID-dependent strategies. Founded in the UK in 2004, we now operate in over 40 markets globally.

About Virgin Media O2 Business
Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband network where customers benefit from average speeds 5x faster than the national average. Through Virgin Media O2 Business, the company plays a leading role supporting entrepreneurs, businesses, enterprises and the public sector with their digital transformation through a range of connectivity, security, cloud and tailor-made services. Virgin Media O2 is the corporate brand of the 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK’s largest businesses.

The company has more than 46 million UK connections across its award-winning broadband, mobile, TV and home phone services. Its fixed network covers more than half of the country (17m homes serviceable) alongside a mobile network that covers 99% of the nation’s population. The company is on track to bring 5G to all populated areas by end 2030, and offers more than 50% population 5G coverage today.