From today (18 July 2025) until 17 August, Virgin Media is giving its TV customers access to 14 premium South Asian TV channels at no extra cost, helping television and movie lovers all around the country to take part in South Asian Heritage Month celebrations from the comfort of their own home.
The TV channels included are part of Virgin Media’s Asian Mela bundle, which normally costs £12 per month and offers customers access to thousands of hours of premium South Asian entertainment.
The offer allows customers to dive into a mix of leading entertainment channels covering an array of genres, including drama, comedy and lifestyle, and showcasing popular TV series such as Anupama on Utsav Plus HD, Tum Se Tum Tak on Zee TV HD, Mangal Lakshmi on Colors HD and epic drama Prithviraj Chauhan on Sony TV HD.
Amitabh Bachchan is set to make a grand comeback with the highly anticipated season 17 of the popular quiz show Kaun Banega Crorepati on Sony TV HD on 11 August.
Kyunki Saas Bhi Kabhi Bahu Thi will also be returning with Season 2 to Utsav Plus HD on 29 July, marking 25 years since the iconic show first captured hearts.
Cricket fans can look forward to the World Championship of Legends on Sony MAX HD which returns with six teams, 18 fast-paced T20 format matches, and icons like Yuvraj Singh, Harbhajan Singh, Eoin Morgan, Shahid Afridi and Chris Gayle.
Customers can also enjoy access to six dedicated Indian movie channels, where they can tune into global blockbusters such as Pushpa: The Rule Part 2 the highest grossing film in India in 2024 on Zee Cinema HD – and globally beloved films including Bollywood classic Pardes on B4U Movies, at no extra cost.
David Bouchier, Chief TV & Entertainment Officer at Virgin Media O2, commented: “We want to celebrate South Asian Heritage Month the best way we know how – by giving Virgin TV customers access to world-leading South Asian entertainment to enjoy at no extra cost. It’s an incredibly important time for families and friends to come together and celebrate the living legacy of South Asian Heritage, we hope there’s something for everything to enjoy across the 14 premium Asian Mela channels.”
A full list of Asian Mela TV channels, available to all customers for no extra cost, from today until 17 August include:
- 801: Utsav Gold HD
- 802: Utsav Bharat
- 803: Utsav Plus HD
- 805: Sony TV HD
- 806: Sony MAX HD
- 808: Sony MAX 2
- 809: Zee TV HD
- 810: Zee Cinema HD
- 811: Zee Punjabi HD
- 815: B4U Movies
- 825: Colors Gujarati
- 826: Colors HD
- 827: Colors Rishtey
- 828: Colors Cineplex
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