O2 calls on the nation to support the Red Roses with first of its kind AI powered team talk ahead of Women’s Rugby World Cup England 2025

• Ahead of the Women’s Rugby World Cup England 2025, O2 is calling on the nation to get behind England’s women’s rugby team, the Red Roses, with the creation of a unique rallying cry that will bring fans and players closer than ever before.
• The first-of-its-kind, AI powered team talk will combine voices from across the country to create a single, powerful message of support to help drive the team forward in the tournament.
• Famous voices including reality star and TV Presenter and Podcaster Vicky Pattison and TV presenter Olivia Attwood are already enlisted to share their message of support.
• O2 customers and members of the public can take part and submit their voice note now via WhatsApp: 07851317242.

LONDON, August 2025: As excitement builds for Women’s Rugby World Cup 2025 – which commences on Friday 22^nd August and will be hosted on home turf in England – Official Partner O2 is offering fans a new way to get behind the Red Roses; delivering a world-first, AI generated team talk of support.

Created by the voices of real people across the country, ‘Voice of a Nation’ offers fans the chance to show their support like never before. Members of the public can submit their own voice note via a dedicated WhatsApp channel, with each message then collated using an advanced AI technology system, which has been developed in collaboration with The 5Gs – a specialist creative agency built to design unique 5G and tech initiatives – and transformed into a single, unified message showcasing the varying ages, demographics, and accents that make up the nation, capturing the collective ‘voice’ of the UK.

With famous voices including reality star and TV Presenter and Podcaster Vicky Pattison and TV presenter Olivia Attwood already enlisted to share their message of support, O2 is calling on members of the public to get involved bysimply recording a voice note on WhatsApp and sending it to 07851317242. Fans from grassroots rugby clubs will also be invited to submit their messages of support. Whether it’s a word of encouragement, a memory, a chant, or just heartfelt pride in how it feels to ‘Wear the Rose’, every single voice will help to bring fans and the team closer than ever before, as England cheers on the Red Roses in a bid to help carry them over the line.

Members of the public who submit a voice note will also be entered into a ballot for the chance to win a VIP experience at the Women’s Rugby World Cup 2025 final on Saturday 27 September including hospitality tickets, personalised merchandise and more, courtesy of O2.

The audio will be enhanced using techniques like noise reduction, upscaling and remapping to ensure even compressed voice notes can be transformed into high-quality sound. AI will also help layer and blend the unique voices to create a powerful, emotive final piece – all with human oversight in place to ensure quality, clarity and authenticity.

O2 will transform raw fan emotion into a living, breathing rallying cry: voiced by the nation, felt by the players. For the first time, supporters won’t just be heard, they’ll be part of the story, with the rallying cry shown directly to the Red Roses before they take to the pitch.

Gareth Griffiths, Director of Partnerships and Sponsorship at Virgin Media O2, said: “The Red Roses are the number one team in the world, and with this years’ tournament hosted in England, we want to show the team that the entire nation is cheering them on. Sport is about so much more than the game, it’s about the energy, community and connection. That’s why O2 is creating this unique, AI powered team talk to showcase voices from real fans across the country and to call on the public to Wear the Rose, get behind the team and send in their own message of support.

“Using pioneering technology, together we will build something that creates a deeper and more personal connection between fans and players. This is about amplifying human connection on a scale never seen before and enabling the team to truly hear – and feel – O2 and the country’s messages of support and pride.”

Zoe Aldcroft, England Women’s Rugby captain: “This is such an exciting moment, not just for us as a team, but for fans across the country. To know that thousands of voices will come together to create one rallying cry is incredibly powerful. It’s unlike anything we’ve seen before in sport, and I can’t wait to hear what it sounds like.”

“Having a home Women’s Rugby World Cup is already special, but to have that wave of support turned into something we can actually hear and feel makes it even more meaningful.”

Oliver Kibblewhite, Founder of The 5Gs said: “This unique approach allows us to amplify the passion of The Red Roses fans, giving voice to their support in a moment of true unity, with AI technology giving us the ability to represent them all. This broad and in-depth synthesis now possible through harnessing frontier AI technology brings to life the voice of a nation, cheering the Red Roses on to bring the Women’s Rugby World Cup trophy home.”

Priority members can win tickets to watch the Red Roses in action via the Priority app.

To share a voice note, send a message to 07851317242

About O2 and England Rugby

O2 has been an unwavering champion of the Red Roses, serving as primary shirt sponsor and now for the first time ever, Official Partner of the Women’s Rugby World Cup England 2025. In 2020, O2 and England Rugby also signed a landmark principal partner deal which agreed upon a commitment to parity in marketing spend across the women’s and men’s team – the first brand in the industry to do so.

In 2023, O2 and the RFU joined forces with the Women’s Sport Trust to help close rugby’s gender awareness gap by delivering an annual report that provides much needed data and insights to inform fans and industry alike as to how they can help tackle the issue.

O2’s mobile network is the largest in the UK, providing millions of customers with access to rugby-related rewards and experiences via its Priority reward platform and bringing more people than ever into the game – from offering pre-sale access to the biggest rugby matches, to once-in-a- lifetime experiences to meet the players.

About Voice of a Nation

How it works: The voice notes and videos submitted will be securely collected and processed using advanced AI tools. The AI will transcribe and log every submission, while also ensuring content is appropriate through automated moderation. It will then analyse the tone and language of each message to help craft a final rallying cry that captures the shared emotion and spirit of the fans.

Voice of a Nation Competition – Terms and Conditions

Telefónica UK Limited (“O2”) (the “Promoter”)

These Terms and Conditions apply to the Voice of a Nation competition (the “Competition”). By entering into the Competition, entrants agree to be bound by the following Terms and Conditions:

1. Opening and Closing Dates
   The Competition opens at 08:00 BST on 20th August 2025 (the “Opening Date”) and closes at 18:00 BST on 1st September 2025 (the “Closing Date”). No entries shall be accepted before the Opening Date or after the Closing Date. Entries not in accordance with the entry instructions are invalid.
2. Eligibility
   The Competition is open to all UK residents aged eighteen (18) or over. The Promoter accepts no responsibility for entries that are misdirected, lost, delayed, damaged or corrupted due to any computer malfunction, virus, bug, delay or other reason whatsoever. The Competition is specifically closed to employees of the Promoter, the Rugby Football Union, any associated companies, their families and anyone professionally involved in this promotion.
3. How to Enter
   In order to enter the Competition, entrants must submit a voice note or video message as part of the Voice of a Nation campaign, following the instructions at 07851317242.
   NO ENTRY FEE OR PURCHASE OF ANY KIND IS NECESSARY TO TAKE PART IN THIS COMPETITION.
   Only one entry per person is permitted. Multiple entries will not increase chances of winning.
4. Prize
   There will be one (1) winner (the “Winner”) who will receive the following prize (the “Prize”):

• Two (2) VIP tickets to the Women’s Rugby World Cup Final 2025, held on Saturday 27th September 2025 at Allianz Stadium, Twickenham.

Travel, accommodation and any other expenses are not included in the Prize. The Prize is non-transferable, non-exchangeable and no cash alternative will be offered.

1. Winner Selection and Notification
   The Winner for the Prize will be drawn at random from all valid entries received between the Opening Date and the Closing Date. The draw will take place within three (3) days of the Closing Date.
   The Winner will be contacted via WhatsApp using the details provided on entry. If the Winner cannot be contacted within forty-eight (48) hours of the Promoter’s first attempt, the Promoter reserves the right to withdraw the Prize and select another winner at random from the remaining eligible entries.
2. Publicity
   By entering the Competition, entrants agree to take part in reasonable post-Competition publicity at the request of the Promoter. Entrants also agree to the Promoter’s and England Rugby’s unrestricted use of their name, likeness and/or entry (including voice note or video message) for promotional purposes in connection with the campaign in all media worldwide without payment.
3. Data Protection
   Any personal data provided will be processed in accordance with the Promoter’s Privacy Policy: [https://www.o2.co.uk/termsandconditions/privacy-policy]. Data will be used solely for the purposes of administering the Competition and prize fulfilment.
4. General
   The Prize may be altered or varied at the Promoter’s sole discretion and substituted with a prize which, in the Promoter’s sole opinion, is a suitable alternative. No cash alternatives are available.
   The Promoter reserves the right to amend these Terms and Conditions and/or cancel the Competition at its sole discretion.
   The Promoter accepts no responsibility for entries that are lost, incomplete, misdirected, corrupted or cannot be delivered for any technical reason.
   The decision of the Promoter regarding any aspect of the Competition is final and binding. No correspondence will be entered into.
5. Promoter Details
   The Promoter of this Competition is Telefónica UK Limited (“O2”), Griffin House, 161 Hammersmith Road, London, UK W6 8BS.
6. Liability
   To the maximum extent permitted by law, the Promoter and its related entities shall not be liable for any claims or actions of any kind whatsoever for damages or losses to persons or property which may be sustained in connection with receipt, ownership and/or use of the Prize. Your statutory rights are not affected.
7. Governing Law
   By entering this Competition entrants agree to be bound by these Terms and Conditions. All entry instructions form part of these Terms and Conditions. English law governs this Competition and each party submits to the exclusive jurisdiction of the English courts.