O2 today launches the UK’s leading priced mobile broadband Pay & Go service as it continues to re-instate consumer confidence in mobile broadband.

By launching its USB modem at £29.99, O2 is following up its commitment to offer its customers great products with clear pricing and no strings attached.

Pay & Go mobile broadband customers will also benefit from O2’s new coverage checker and 50-day Happiness Guarantee. Since these new customer-focused measures were launched in November, O2 has seen a considerable drop in the number of returned USB modems, showing that simple, honest advice has led to consumers being better informed at the time of purchase.

O2 Mobile Broadband Pay & Go offers users a fast and easy way to access the internet at home and on the move, without the need for long-term contracts. Customers will be able to access download speeds of up to 3.6Mbps and will have unlimited access to over 6,000 Wi-Fi hotspots across the UK, through our partners at The Cloud.

O2 Mobile Broadband Pay & Go is available in a range of options starting at just £2 a day for 500MB, £7.50 a week for 1GB or £15 a month for 3GB depending on their needs, all with unlimited Wi-Fi access.

Peter Rampling, O2 Marketing Director said: “Last month we stated our intention to clean up the mobile broadband market and give consumers the fairest and most honest deals. Our O2 Mobile Broadband Pay & Go will appeal to those customers who want to snack on the internet without the need to commit to a long term contract. Our younger customers want to live online and can do so with Pay & Go at affordable prices’’.

Getting O2 Mobile Broadband Pay & Go started couldn’t be simpler; simply slot the small USB memory stick into the USB port of a computer and it sets up automatically on a PC or Mac in just a few minutes.

Available across the UK, the O2 Mobile Broadband Pay & Go service offers:

· 500MB, 1GB or 3GB download allowance

· Unlimited Wi-Fi access to over 6,000 hotspots in locations such as McDonalds and major airports (e.g. Heathrow, Gatwick)

· No minimum term contract

· 50 Day Happiness Guarantee 1

· 24/7 support from a UK Call Centre

· Plug and play for easy set-up

· Fast wireless access to the internet on the move 2

Customers can purchase O2 Mobile Broadband Pay & Go in any O2 retail store, by going to the O2 Online store at www.o2.co.uk, through a number of our indirect partners such as Carphone Warehouse or by calling O2 customer service on 08705 214000.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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