London. O2 Media has further strengthened its team with the appointment of former EMEA Windows Live Sales Lead Tom Hosking as the Head of O2 More.

In this newly created role Hosking will be responsible for continuing to grow O2 More’s customer-base, which currently stands at over 2 million, while building on the early successes that O2 More has achieved. This will involve deploying a number of initiatives and strategies to best identify O2 customer needs and enhance their experience through offers and opportunities while also managing how O2 Media provides its marketing partners with an addressable audience.

Hosking will report into Jason Tunstall, Head of Products and Services O2 Media.

Prior to his appointment at O2 Media, Hosking worked at Microsoft Advertising. Joining in 2007 as regional sales manager he was promoted to EMEA Windows Live Sales Lead in 2009, where he was responsible for sales strategy, product development, bringing new formats to market as well as marketing and research.

Jason Tunstall, said: ‘Tom has a huge amount of experience and will bring O2 Media an immense amount of fresh insight and knowledge. He has already outlined some very impressive plans to continue growth and he will be a real benefit to the O2 Media team.’

Tom Hosking, Head of O2 More at O2 Media, said: ‘We have already attracted over 2 million O2 customers to O2 More and our plan is to dramatically increase this so that our commercial partners are given a new, engaging and effective route to market. I will be ensuring that the recruitment of new O2 More members is beneficial to both O2 customers and our partners. I will be evaluating the strategies used to date and see how we can build on the early successes that we’ve been able to demonstrate.’

O2 Media recently announced the appointment of Nick Pestell as O2 Media’s Head of Agency Sales.

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