• O2’s nationwide £1 lunch offer now also available in Boots UK through Priority
  • New TV advertising campaign launches during ‘Big Bang Theory’ highlighting the variety of new offers available to O2 customers

O2 today unveils a new multi million pound campaign to celebrate a range of exclusive new offers available through Priority, the UK’s largest digital loyalty scheme. All O2 customers will be able to explore fresh offers from Boots UK, ODEON, Caffè Nero, Zizzi, All 4 and other brands on top of the many existing Priority offers which are updated on a daily basis.

Boots UK will now be joining the nationwide £1 lunch offer, alongside top brands such as Upper Crust, Pumpkin and Domino’s, meaning that every Monday O2 customers will now also be able to purchase a meal deal for just £1 through Priority at Boots.  For a limited period customers will be able to pick up a free hot drink from Caffè Nero from Monday to Friday.  All week long O2 customers can enjoy free Prosecco and olives, or a free dessert with a main meal from Sunday to Thursday from Zizzi.  Once a week, film loving customers can enjoy a free small box of popcorn with purchase of ODEON cinema tickets *.

The ad which airs during ‘Big Bang Theory’ on Friday 26th June cheekily highlights O2’s mantra of “Be More Dog”, bringing to life the happiness Priority brings in a very literal way; by giving those redeeming the offers, a wagging dog’s tail. People of all ages and walks of life are seen walking down a high street using their mobiles to unlock the offers available to them and, like a dog wags its tail when it is happy, so do the O2 customers.

Nina Bibby, Marketing and Consumer Director at O2 said: “With one offer being redeemed every 12 seconds we know how much our customers love saving money and getting great experiences with Priority. By giving them access to new offers with partners such as Boots UK, ODEON, Zizzi, Caffè Nero and All 4 on top of the hundreds of existing offers, we are more confident than ever that there will be something for everyone to enjoy – or something to get your tail wagging, as per our ad. That might be grabbing a drink, be it coffee or Prosecco, saving money on your lunch, enjoying a free small box of popcorn with your movie or making the most of early access to see the band you love.”

Priority is exclusive to all O2 customers.  The app, available as a free download, hosts thousands of deals from a huge range of high street and online retailers and is updated daily with new deals, discounts and competitions. The UK’s largest digital loyalty programme, Priority helped O2 customers benefit from over £15m of savings from Priority in 2014

* Terms and conditions apply. For more information, visit http://www.o2priority.co.uk/.

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