The network also saw 10% week on week increase in mobile traffic as fans were glued to their screens across multiple games
The frenetic final showdown of the Premier League on Sunday resulted in the highest ever data traffic peak on the Virgin Media O2 mobile network* on Sunday afternoon. With fans transfixed by the action on the pitch, they took to their phones to stream, socialise, check scores and share the drama as it unfolded. The rare occasion when all matches were played at the same time, with multiple outcomes still to be decided, resulted in an unprecedented peak in traffic as people constantly sought updates.
As Manchester City just beat Liverpool to the title in a dramatic finale, Virgin Media O2 customers up and down the country caused a 10% surge in mobile data traffic, based on the same time the previous week. The activity resulted in one of the biggest single spikes in traffic the mobile network has ever experienced.
Emma Evans, Head of Network Experience at Virgin Media O2 said:
“We’ve invested heavily in our network to ensure we can keep customers connected during busy times such as this, and I’m proud that we’ve helped fans enjoy the day by watching and sharing their experiences. As a Leeds fan myself, I was riding a wave of emotions throughout the afternoon so I know how people across the UK were relying on their mobile devices to stay updated.”
*Data collected from internal analytics across the Virgin Media O2 mobile network only. Data does not include MVNOs or partners.