New research from O2 – the only major UK network to offer inclusive EU roaming as standard (up to 25GB) – reveals a surprising gap in Brits’ attitude towards sun protection and mobile habits while abroad. Despite growing awareness of the importance of sun safety, 79% of Gen Z Brits have experienced sunburn at least once in the past two years.
Interestingly, Baby Boomers are leading the way in sun protection, with only 17% reporting sunburn during the same period. In stark contrast, a striking 71% of Millennials admitted to getting sunburnt, revealing a clear generational gap in sun-smart habits. This divide is even more concerning as research from O2 also reveals that over half of Brits (57%) don’t use SPF 30+ sunscreen.
Information from the British Skin Foundation warns that experiencing sunburn on just five occasions over a lifetime can more than double the risk of developing melanoma, one of the most common forms of cancer. In response, O2 is teaming up with UK-based organic skincare brand, Green People, for the second year running to offer Priority members the chance to stock-up on holiday SPF and all their summer skin care essentials with a £10 voucher, plus free delivery.
The reward is available to be won exclusively through the Blue Mondays prize drop on Priority, running every week throughout August.
Lisa Johnstone, Director of Priority, Loyalty and Reward at Virgin Media O2, said:
“At Virgin Media O2, our customers’ needs are at the core of everything we do – we believe that making life better and easier is truly essential. We’re committed to creating experiences that are rewarding and meaningful, enriching the lives of everyone we serve.
This summer, we’re helping raise awareness about staying safe in the sun, offering thousands of free Green People sunscreens and Nivea SPF lip balms to keep our customers protected. It’s just one example of how we’re putting people first – making holidays more enjoyable and rewarding with exclusive Priority experiences.
And with inclusive EU roaming as standard for all O2 customers – a benefit no other major UK network provides – they can stay connected while soaking up the sunshine, getting even more value from being part of the Virgin Media O2 family.”
Other holiday rewards available on Priority this summer season include:
The launch of these handy holiday rewards on Priority follows O2’s Skincase prototype announcement, a first-of-its-kind phone case designed to visually indicate the sun’s harmful UV rays and remind holidaymakers to stay safe in the sun this summer. This comes as temperatures are expected to reach record breaking highs across Europe, with Spain experiencing its hottest June on record and France its hottest June since 2003.
ENDS
Notes to Editor
*UK delivery information:
Free delivery and sent via Royal Mail tracked 48hr service.
**Holiday rewards dates ending