Last Thursday night (4 September) O2 and Sofar Sounds brought together 100 lucky music fans to enjoy epic performances from Kojey Radical, Hamzaa, Victor Ray and Au/Ra in the heart of the Scottish Highlands at the UK’s most remote gig.
The intimate crowd, made up exclusively of O2 and Virgin Media broadband customers as well as Sofar Sounds enthusiasts, were selected as the lucky winners following a ballot of thousands via Priority from O2. The gig was also live streamed – 491 miles away – to music fans at the Outernet in London, powered by O2’s network which has been awarded ‘Best Mobile Network Coverage’ by Uswitch.
This exclusive event marked the launch of Priority’s new partnership with Sofar Sounds, where Priority members will be able to access 2-for-1 tickets to future Sofar Sounds gigs saving them approximately £26 per gig – a perfect activity to do for a date night, a catch-up with friends, or a family outing. Tickets to a variety of upcoming Sofar Sounds gigs will be available via the Priority app from now until 19 October 2025.
Mercury Prize-nominated, Kojey Radical reflected on the experience, saying: “It was really special playing a gig in such a unique, remote area to an intimate crowd and also to share some new music from my upcoming album “Don’t look down with you.” Thanks to those who came for travelling all the way for this.”
Christian Hindennach, Chief Commercial Officer at Virgin Media O2, commented: “Music is part of O2’s DNA, so we’re always looking for new ways to offer our customers unmissable live experiences and bring them closer to the action. Whether it’s providing 48-hour Priority access to tickets, the opportunity to enjoy unforgettable meet-and-greet experiences or great value rewards like 2-for-1 tickets to Sofar Sounds gigs, we want to make live entertainment even more accessible and memorable for all of our customers to enjoy.”
Priority is O2’s way of saying thanks to its customers and is available exclusively to those with an O2 mobile plan or Virgin Media broadband services. In addition to early ticket access to events at The O2, the O2 Academy network and other popular venues across the UK, Priority members can benefit from free bag drop, queue jump, cloakroom services, phone charging, VIP hospitality and discounts on merchandise.