• Customers can get the best of O2’s services with “Ultimate Plan”, including benefits worth over £1,000. 
  • Ultimate Plan provides a suite of perks such as same-day replacement* and a 3-Year warranty via O2 Insure – Ultimate cover, O2 Switch Up, an Extra from O2, McAfee Mobile Security Plus and O2 Inclusive roaming in 123 destinations worldwide. 
  • New and existing customers can upgrade to an Ultimate Plan for starting at £50.99 per month for 30GB. 

O2 is today introducing the “Ultimate Plan”, a new top tier mobile plan that offers the best of O2’s services and includes a range of benefits worth over £1,000 over the duration of a customer’s contract.  

Offering a one-stop shop for insurance, services and subscriptions in one handy place, the Ultimate Plan is O2’s answer to its customers’ ever-changing needs, providing a range of benefits including insurance with O2 Insure – Ultimate cover, same-day delivery for replacement devices and an enhanced roaming experience so customers can enjoy even more freedom and flexibility.  

O2’s new Plan is available to new and existing customers starting from £50.99 per month which includes 30GB on a Pay Monthly tariff and includes a collection of great value features such as:  

  • O2 Insure – Ultimate Cover: A new level of insurance offering O2’s most comprehensive cover yet, including a 3-Year Warranty and unlimited claims against theft, loss, accidental damage and breakdown. Customers can also benefit from same-day delivery of a replacement device if the claim is successful before 12 noon, available Monday – Friday. 
  • O2 Switch Up: Perfect for customers who like to keep up with the latest handset, O2 Switch Up enables customers to swap their current phone for any of the latest and greatest, or one of O2’s Like New mobiles, every 90 days.  
  • Extras from O2: Customers can unlock even more value with an Extra included for the lifetime of their Ultimate Plan – choosing from options such as Disney+ Premium Plan, Amazon Prime and Cafeyn. 
  • Online Privacy and Identity Protection McAfee Mobile Security Plus provides comprehensive privacy and identity protection, including VPN, safe browsing and Text Scam Detector, an AI powered feature that warns you of suspicious links in texts before you click. 
  • O2 Travel Inclusive Zone Ultimate​: Ideal for globe trotters, customers can roam freely in more countries than ever before (123 destinations worldwide), including the USA, Mexico, Thailand, Turkey and Dubai, usually £6 per day with O2 Travel.  
  • Priority from O2: For those that love getting more for their money, O2 customers can enjoy daily treats, experiences and early access to the most sought-after tickets in entertainment, with exclusive benefits worth nearly £500 a year according to Uswitch. 
  • Flexibility: O2 Pay Monthly customers can flex their plan to suit their needs by changing the amount of data they have and their contract length once a month (at no extra cost) via the My O2 app. 

Christian Hindennach, Chief Commercial Officer at Virgin Media O2, said: “Mobiles are essential to everyday life, so we’re putting the very best of O2 into one flexible plan, packed with perks for our customers to enjoy. With added benefits worth over £1,000, and carefully chosen based on what we know our customers want, Ultimate Plan offers enhanced value and freedom unlike any other mobile plan.” 

Ultimate Plan tariffs:   

Data Allowance  Services and subscriptions included  Price (36-month contract) 
30 GB  O2 Insure – Ultimate Cover (up to £15 p/m), O2 Switch Up (usually £6.99 p/m), an Extra from O2 (usually up to £10.99 p/m), McAfee Security (usually £4.99 p/m), O2 Travel Inclusive Zone Ultimate (usually £2 p/m on average) – all for the duration of the contract  £41.49 + £9.50 (insurance) per month (£50.99) 
150GB  £45.49 + £9.50 (insurance) per month (£54.99) 
Unlimited  £50.49 + £9.50 (insurance) per month (£59.99) 

 Those looking for even more value packed within their plan can upgrade to the Ultimate Plan to enjoy added benefits. To do this, new and existing O2 customers simply need to: 

  1. Head online to  O2 | Phone, SIM & Tech Deals – See What You Can Do, pop into an O2 store or call O2 directly to speak with a member of the team.
  2. Select the “Ultimate Plan” or “Plus Plan” when joining O2, upgrading or renewing their contract.
  3. Existing customers with a Custom Plan can upgrade to Ultimate Plan or a Plus Plan if they’ve already paid off their outstanding balance on their handset.
  4. Existing SIM Only customers can get in touch with O2 to upgrade to an Ultimate Plan on SIM Only which includes unlimited calls, texts and MMS messages as standard, an O2 Extra for the duration of their Ultimate Plan, Online Privacy and Identity Protection with McAfee Mobile Security Plus, O2 Travel Inclusive Zone Ultimate and exclusive rewards and experienced with Priority from O2.


Notes to Editors: 

  • Research was conducted in August 2022, with an agency called Davies McKerr Ltd with a sample of 1500 respondents. 
  • *T&Cs apply: https://www.o2.co.uk/ultimate-plan
  • Price: Price from £50.99 per month includes a £9.50 per month cost for O2 Insure – Ultimate Cover. O2 Insure – Ultimate Cover is included within all Ultimate Plan tariffs and is FCA regulated. 
  • Perks worth over £1,000: Ultimate Plans worth up to £1,158: Total figure based on additional value after comparing inclusive Ultimate Plan benefits vs inclusive Plus Plans benefits. Standalone value consists of: (i) O2 Insure – Ultimate Cover (average cost £11.50pm – calculated over 36 months), (ii) O2 Travel Inclusive Max bolt-on (average cost £3pm – calculated over 36 months), (iii) O2 Switch Up (usual cost £6.99pm – calculated over 36 months), (iv) an additional Extra (usual cost of £10.99pm for Disney+ Premium Plan – calculated over 36 months), (v) McAfee Security (usual cost of £4.99pm – calculated over 36 months), and (vi) Unlimited MMS (usual cost of £5.11pm – calculated over 36 months). Value of certain other inclusive Ultimate Plan benefits have not been included in total figure. 
  • Device replacement: Same-day exchange or replacement applies to successful claims submitted before 12 noon UK time, Monday to Friday. Successful claims made after 12 noon UK time will be delivered the next day. Excludes weekends and public holidays. Not available in Northern Ireland, certain postcodes in Scotland, Isle of Man and Scilly Isles.  
  • McAfee Mobile Security Plus: Covers one device for one year. Requires iOS operating system 15.0 or later; Apple Watch app available with iPhone 5 and later or Android operating system 9.0 or later; Android Watch features supported with OS 9.0 or later. 
  • Flexibility: Option to flex plan and contract length every 30 days does not apply to SIM Only customers. 
  • O2 Travel Inclusive Zone Ultimate: O2 customers can roam in in 123 worldwide destinations, up to 25GB. Ultimate Plan inclusive roaming destinations include:  
  • In the EU:  Austria, Azores, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Guadeloupe, Reunion, Guiana, Germany, Gibraltar, Greece, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Madeira, Malta, Martinique, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.​ 
  • Outside the EU:  Argentina, Australia, Botswana, Canada, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Greenland, Guatemala, Guinea, Guyana, Honduras, Madagascar, Mexico, Myanmar, New Zealand, Nicaragua, Panama, Paraguay, Peru, Rwanda, Uruguay, USA, Venezuela, Yemen.​ 
  • Albania, Anguilla, Aruba, Bahamas, Bangladesh, Barbados, Belarus, Bermuda, Brazil, British Virgin Islands, Cape Verde, Cayman Islands, China, Dominica, Dominican Republic, Egypt, Ghana, Grenada, Hong Kong, India, Indonesia, Israel, Jamaica, Japan, Kenya, Malaysia, Moldova, Montenegro, Monserrat, Netherlands Antilles, Nigeria, Pakistan, Qatar, St Kitts & Nevis, St Lucia, St Vincent & the Grenadines, Saudi Arabia, South Africa, Singapore, Sri Lanka, Suriname, Thailand, Trinidad & Tobago, Turkey, Turks & Caicos, Ukraine, United Arab Emirates, Zambia. 
Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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