• New and existing O2 customers can now switch their phone for a new one whenever it suits them with the launch of O2 Switch Up
  • O2 Switch Up will be automatically included with Plus Plans at no extra cost, or can be added as a Bolt On to new Custom Plans for just £3.99 a month
  • With O2 Switch Up, customers don’t need to pay off their existing contract and can switch their phone as often as they like


10 August 2022: O2 is today announcing the launch of O2 Switch Up, giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they’d like.

Available from tomorrow, O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs. Alternatively, customers can add O2 Switch Up to a new Custom Plan as a Bolt On for just £3.99 a month to enjoy complete freedom to keep up with the latest devices.

Once customers have O2 Switch Up as part of their plan, they can use it to switch to a new phone whenever they want to, whether it be the latest flagship launch or one of O2’s ‘Like New’ phones, the choice is entirely theirs. With no limits to how long customers need to have had their current phone or how long is left on their existing contract, switching devices has never been easier.

Through O2 Switch Up, the phone being swapped will be checked to ensure it meets the required condition criteria and a new handset and Plus Plan or Custom Plan will be activated to complete the switch, with no need for customers to pay off the remainder of their previous plan. The handset that is traded in will be refurbished and resold as a ‘Like New’ device for somebody else to enjoy, helping to avoid e-waste and increase O2’s ‘Like New’ offering. To date, O2 has refurbished and reused over 3.5m devices through O2 Recycle, helping to extend the life cycle of devices for customers looking to buy second hand.

Gareth Turpin, Chief Commercial Officer at Virgin Media O2 said:

“We’re ripping up the rule book and giving our customers even more freedom and flexibility so that they’re in control. O2 Switch Up gives our customers the power to decide what phone they have and when they have it, all on their terms and with the peace of mind that their previous phone won’t go to waste.

With a whole host of exciting new phones set to be released in the coming months we can’t wait to see our customers start switching and getting the most from their new handsets.”

To get O2 Switch Up, customers can head in store, go online at www.o2.co.uk/shop or call 0808 002 0202 to take out or upgrade to a new Plus Plan or any other Custom Plan.

To find the nearest O2 store to switch a current handset using Switch Up, visit www.o2.co.uk/storelocator. Customers should remember to back up all contacts, pictures, videos and files as well as remove any passwords before switching.

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Notes to Editors: 

O2 Switch Up is not available with Sim Only plans.

Customers cannot switch their phone for laptops, tablets, smartwatches or any other connected device.

To swap their current phone as part of Switch Up, customers need to make sure it meets the condition criteria.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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