• O2’s loveable blue robot Bubl reappears as this year’s Love Island fan and insider, providing exclusive access to sizzling Islander content  
  • The partnership aims to continue positioning O2 as the best network for roaming, as O2 remains the only major UK operator not to charge anyone extra for EU roaming  
  • O2 will be serving up exciting content, prizes and perks via Priority for our customers to enjoy  

London – 30th May: O2 has today announced it is the official network partner for ITV’s hit show Love Island for the second year running. The partnership aims to remind Love Island fans that the award-winning network is the only major UK network to not charge anyone extra for EU roaming, up to 25GB.  

Launching 5th June, the new O2 integrated campaign sees friendly and loveable brand mascot Bubl take up the role of a Love Island fan and insider, providing exclusive access to the Islanders at key moments and serving up sizzling content throughout the season.  

Virgin Media and O2 customers will also be able to benefit from the partnership as there will be a range of prizes and perks available via the Priority app throughout the series.  

Simon Groves, Director of Brand and Marketing, Virgin Media O2 said: “We loved being a part of Love Island last year, and can’t wait for series 10 series to start. With Love Island back in living rooms across the country, we’re excited our partnership will enable fans to feel even more connected to their favourite show over the summer. From Malta to Mallorca, and all across Europe, our customers can keep connected without the hassle of hidden roaming charges, as O2 is the only major UK network not to charge anyone extra for EU roaming. We know that millions of our customers are huge fans of the show, so we’re excited to not only enhance their viewing experience with the help of our very own Island insider Bubl, but also enhance their travel to Europe.” 

As part of the licensing deal, O2 will once again have access to bespoke Islander content and assets, which will include the chance to get to know the islanders through content filmed before entering the villa. O2 will also be taking up the sponsorship of Love Island Lookout for 2023 – which will see an ex-islander discuss the top 3 villa-moments each week. This content will be showcased on Love Island’s social channels, and app, and further amplified by O2 on social. All of this will help drive O2’s constant presence around the show, with a clear focus on reminding Love Island fans that O2 is the only major UK network not to charge anyone extra for EU roaming. 




Notes to Editors 

O2 customers can enjoy roaming in Europe Zone at no additional cost, up to 25GB. For more information head to O2’s website. For more info on O2’s Roaming: Roaming in Europe | Pay Monthly | Help | O2 

O2 Press Office contacts 

T: +44 (0)1753 565656 / +44 20 7260 2700 

E: pressoffice@o2.com / o2@hopeandglorypr.com 

All O2 news releases can be accessed on our website: www.o2.co.uk/news 

About Virgin Media O2 

Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a broadband network offering the fastest widely-available broadband speeds. It is a customer-first organisation that brings a range of connectivity services together in one place with a clear mission: to upgrade the nation. Virgin Media O2 is the corporate brand of the 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK’s largest businesses.  

The company has 47 million UK connections across broadband, mobile, TV and home phone. Its own fixed network currently passes 15.7 million premises alongside a mobile network that covers 99% of the nation’s population with 4G, and more than 400 towns and cities with 5G services targeting 50% population coverage in 2023.   

Virgin Media O2 completed its roll out of gigabit broadband speeds across its entire network footprint in 2021 and plans to upgrade its fixed network to full fibre to the premises with completion in 2028. In January 2022, it also announced that it would be the only major mobile network that isn’t bringing back roaming charges in Europe.  

Virgin Media O2 is a major investor in the UK. It employs around 17,500 people, has more than 400 retail stores and has committed to invest at least £10 billion over the next five years. Integration work is progressing at pace, with Virgin Media and O2 launching a joint product – Volt – less than five months from coming together.  

Today, the business delivers award-winning broadband and WiFi connectivity to homes as well as providing a connected entertainment service. This brings together live TV, thousands of hours of on-demand programming and a wide-selection of apps to customers through a set-top box and on-the-go through tablets and smartphones.   

It also provides 2G, 3G, 4G and 5G mobile services, and is the network of choice for mobile virtual network operators giffgaff, Sky Mobile and Lycamobile, as well as managing a 50:50 joint venture with Tesco for Tesco Mobile.   

Awards for Virgin Media and O2’s telecommunications services include recognition by GWS for having the most reliable UK mobile network for three years in a row (2021, 2020, and 2019) and winning the publicly voted Uswitch awards in 2022 as both the Best Network for Roaming and Most Popular Mobile Network. Virgin Media was crowned Fastest Broadband Provider in the Choose Broadband Awards and Best Broadband Provider in the 2021 Trusted Reviews Awards and at the 2021 Mobile Industry Awards O2 claimed two wins – Network of the Year, and Best Online Retailer.   

Virgin Media O2 is committed to using the power of connectivity to supercharge communities across the UK, taking action to close the digital divide and helping to build an inclusive, resilient, and low carbon economy. The company has set an ambitious commitment to achieve net zero carbon across its operations, products and supply chain by the end of 2040.   

​Virgin Media O2 is registered in England and Wales. Registration number: 12580944. Griffin House, 161 Hammersmith Road, London, United Kingdom, W6 8BS.    

About VCCP  

VCCP is an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.  

We are the challenger agency for challenger brands and transform the fortunes of our clients by challenging and disrupting the categories they operate in.  

With offices in London, Madrid, New York, Prague, San Francisco, Shanghai and Singapore, VCCP produces award-winning work for clients including Walkers, Virgin Media O2, ComparetheMarket, easyJet, Domino’s, Canon and Cadbury.  

About Girl&Bear  

Girl&Bear is a global content creation studio and the home of VCCP’s makers around the world. Girl&Bear exists to deliver craft without compromise, creating world-class content and delivering scale through technology. Operating in all of VCCP’s offices, Girl&Bear has a global presence in London, Madrid, Prague, San Francisco, New York, Singapore and Shanghai, and offers offshore solutions out of the Czech Republic, South Africa and Asia Pacific. Girl&Bear produces work for Virgin O2, White Claw. 

About MG OMD  

MG OMD is a media agency that offers clients unprecedented insight, specialism, security, and transparency. We are focused on using media to unlock our clients’ competitive advantage, delivering innovative, effective and award-winning work and campaigns that create difference that matters. 

This has been recognised through numerous industry award wins, including being named Campaign’s Global Agency of the Year, Thinkbox’s TV Planning Agency of the Year and winning Media Week’s Grand Prix and Agency Partner of the Year Awards in 2022 alone. In addition to this, MG OMD remains the most awarded agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards.  

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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