O2 reveals the biggest-selling tours of 2024 (so far) on Priority Tickets

• Dua Lipa, Peter Kay and Lana Del Rey come out on top of a list that spans pop, comedy, R&B, heavy metal and more
• 2024 has already proven a record-breaking year for O2’s Priority Tickets platform with 1.54 million tickets sold – a 12% increase year-on-year
• Through Priority Tickets, O2 and Virgin Media broadband customers can enjoy exclusive early access to some of the biggest events and best venues in the UK, with the ability to purchase tickets 48-hours before general release
• Priority members can also access thousands of perks and rewards, and Uswitch crowned O2 the best mobile provider for reward perks in 2024 – with added extras worth nearly £500 available over the duration of a customer’s contract

2024 is not over just yet, but O2 has declared that its Priority Tickets platform has already had a record-breaking year with 1.54 million tickets sold January to November – a 12% increase on the same time period in 2023. Tours by Dua Lipa, Peter Kay and Lana Del Rey have topped its list of this year’s biggest-sellers – which spans pop, comedy, R&B, heavy metal, and so much more.

Priority Tickets is the reward platform for O2 and Virgin Media broadband customers, offering exclusive early access to some of the biggest events and best venues in the UK. The UK’s very own Dua Lipa is the highest-selling artist on the list with her 2025 Radical Optimism tour, after partnering with O2 for an exclusive pre-sale and brand new ‘Walk’ ad to celebrate – the first of its kind in six years.

Dua Lipa is closely followed by Peter Kay, one of Britain’s best-loved comedians whose first tour in over a decade – including a residency at The O2 arena in London – added a string of new dates just last month due to phenomenal demand.

The rest of Priority Tickets’ biggest-sellers list features some of the biggest music acts in the world. These include American songstress Lana Del Rey, who announced her first-ever UK stadium shows for the summer of 2025 and R&B superstar Usher, who – following a showstopping Super Bowl Halftime performance – announced a ten-show residency at The O2 arena in London.

The remainder of the top ten tours on Priority Tickets shows as much musical diversity, from rock icon Bruce Springsteen through to Justin Timberlake and legends of heavy metal Iron Maiden.

The biggest-selling tours on Priority Tickets in 2024 (so far):

1. Dua Lipa
2. Peter Kay
3. Lana Del Rey
4. Usher
5. Billie Eilish
6. Bruce Springsteen
7. Justin Timberlake
8. Linkin Park
9. Tate McRae
10. Iron Maiden

Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2 commented: “There have been massive tours announced this year, ones that will go on to define an entire generation of music and entertainment. Our Priority campaign starring Dua Lipa was a huge success, selling out Wembley Stadium. With a relentless demand from O2 and Virgin Media broadband customers for access to live shows, we’re now seeing Priority Tickets smash its own sales records again this year. Our best-sellers list shows the variety of live entertainment the UK has an offer – here’s to an even bigger 2025.”

Between 1 January and 30 November 2024, O2 has offered access to tickets to shows from over 2,000 artists and performers, at more than 650 venues across the UK. It has also hosted three exclusive ‘Priority Gigs’ for customers, which saw D-Block Europe, Girls Aloud and RAYE each play their own free and intimate shows for customers at O2 venues.

In addition to early ticket access to thousands of popular venues across the UK, Priority members can also benefit from queue jump, cloakroom services, phone charging, VIP hospitality and discounts on merchandise at The O2 arena and the 20 nationwide O2 Academy venues.