O2 serves up FREE tastecards via Blue Mondays on Priority, saving customers £79.99 a year 

• Starting today, and available via Blue Mondays on Priority from O2, Virgin Media broadband and O2 customers can unlock a 12-month tastecard membership for FREE – saving them £79.99
• To celebrate, O2 has delved into the nation’s dining habits with new research revealing us a nation of fussy eaters who love British cuisine
• Nearly half of Gen Z Brits (48%) self-identify as ‘picky eaters’, and British food came out on top – with Chinese and Italian the next high-ranking cuisines
• A tastecard offers the perfect solution for the more selective amongst us – it has thousands of restaurants and fast-food spots, across the UK available, and provides an average saving of £23 on each dining experience
• O2 and Virgin Media broadband customers can access exclusive rewards and experiences via Blue Mondays on the Priority app right now

New research by O2* shines a light on Britain’s dining habits, revealing that 48% of Gen-Z self-identify as fussy eaters, and the nation’s top cuisine is its very own – British. This comes as Priority from O2 adds a free 12-month tastecard membership (worth £79.99) to its Blue Mondays rewards feature.

With nearly half (47%) of Gen Z admitting that choosing a meal can feel like a chore at times, and a whopping 44% admitting they avoid mushrooms, tastecard is here to make mealtimes fun again – even for the more selective amongst us.

A discount card that offers great savings at thousands of restaurants and fast-food spots across the UK, tastecard perks include 25% off the total bill, 2-for-1 meals and50% off food. Members can use their tastecard at big-name restaurants like Beefeater, PizzaExpress, Domino’s and Krispy Kreme, as well as hundreds of independent eateries nationwide, with an average saving of £23 each time members dine.

Alongside the tastecard membership, new drops available on Blue Mondays starting from today include:

• A FREE 12-month digital magazine subscription: Members can choose from 29 titles available including MOJO, Empire and heat, via a subscription worth up to £84.99.
• A FREE sweet treat from Greggs: Winners of this reward can cherry-pick their favourite treat including a range of donuts such as caramel custard doughnut, glazed ring doughnut or jam doughnut to name a few.

All O2 and Virgin Media broadband customers can access exclusive rewards and experiences via the Priority app. Every month, Blue Mondays is updated with all-new drops – from discounts on tickets to top UK theme parks to sweet treats and a host of other rewards – helping to boost customers’ Monday each week.

To learn more about Blue Mondays, visit the Priority app or click here.