• New research has revealed that rising costs are resulting in nine in ten (88%) UK parents relying on offers and discounts to fund family activities
  • Virgin Media O2’s findings also show that parents spend on average £149 per child per week to keep children occupied during school holidays
  • Younger parents (18-29) revealed as age group most reliant on discounts to help manage cost of family activities
  • Priority from O2 has a range of half-term offers to help parents keep their children entertained during the holidays and save over £400
  • Virgin Media O2 customers can access 7,500 family attractions for just £5 as well as discounts at SEA LIFE, Toby Carvery, Pizza Hut Restaurants and 30% off all National Express tickets
  • Offers live from Monday 17th April 2023

British parents are becoming more reliant on deals and discounts to fund quality family time due to the cost-of-living crisis, with 7 in 10 admitting that managing the cost of keeping their children occupied has become much harder than in past years according to new research from Virgin Media O2.

The new research, which polled over 1,000 parents in the UK, also revealed that nearly half (47%) of parents now place looking for vouchers and discounts as their top consideration when planning family fun, with 6 in 10 (61%) admitting to feeling worried about being able to afford fun activities for their children to do. The findings also reveal that younger parents (18-29) are most affected by the anxieties of affording family activities, with the age group relying the most on discounts and vouchers.

To help parents watch the pennies and make savings on family activities that won’t break the bank, Priority from O2 is offering a host of exclusive deals that can save its Virgin Media and O2 customer over £400 throughout April.

The deals and discounts include:

  • Day Out With The Kids Pass: 6 months of exclusive discounts for just £5 (usually £24), saving parents up to £358 per year at over 7500 family attractions across the country including zoos, theme parks, water attractions and farms.
  • SEA LIFE: Exclusive £15 per person discount on tickets at SEA LIFE (£25 discount at London SEA LIFE) plus a 20% Priority discount in the gift shop.*
  • National Express: 30% off National Express tickets, including weekends until 30 June
  • Toby Carvery: Enjoy a Toby Carvery for just £5 every weekday evening until 28 April 2023
  • Pizza Hut Restaurants: Lunchtime Buffet that includes unlimited pizza, pasta and salad for only £7.50 on weekdays.

To access these money-saving offers, Priority members can simply redeem their unique code from the Priority app. Offers available from Monday 17th April.

Parenting Influencer, Daisy Wood-Davis says: “Now more than ever as a parent I’m constantly looking at ways to save money whilst making sure we get to make amazing memories as a family. The discounts available on Priority not only mean I can save over £400, but also allow me to spend quality time with my child and enjoy unforgettable experiences at theme parks, the zoo and even meals out without having to worry as much about the cost.”

Both Virgin Media broadband and O2 mobile customers can enjoy amazing value and a huge range of perks on Priority, with new deals and experiences added regularly making boredom a thing of the past for parents and children alike.


Notes To Editor:

Find T&Cs here

* Caps and exclusions apply.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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