- From 8 July, O2 customers will have access to exclusive pre-sale tickets for all newly announced shows at The O2 Belfast via Priority Tickets, 48 hours before anybody else.
- Visitors on O2 mobile will also benefit from enhanced 4G and 5G+ connectivity at the venue, available now.
- Other benefits for Priority members* include discounted entry to W5, early access to Belfast Giants tickets, and much more to come, including an exclusive O2 Blueroom launching this September.
A new chapter has begun, as Belfast’s iconic Landmark Millennium Project officially becomes The O2 Belfast. The milestone marks the start of a major 10-year naming rights agreement and signals the beginning of a historic new era for live events, sports, leisure, and visitor experiences.
Effective 8 July, Priority members* can access exclusive Priority Tickets for all newly announced shows at The O2 Belfast up to 48 hours before general release, giving fans a chance before anyone else to get their hands on tickets to the biggest events. Additionally, Priority members will benefit from first-come, first-served access to Belfast Giants tickets, bringing them closer than ever to the action at the home of current Elite Ice Hockey League champions.
Situated in the heart of Belfast’s iconic Titanic Quarter and welcoming millions of visitors annually, The O2 Belfast is a vibrant, multi-purpose destination that brings together world-class live entertainment, sport, education, dining, and leisure under one roof. At the heart of The O2 Belfast is Northern Ireland’s largest indoor entertainment arena. With a capacity of up to 11,200, it hosts a diverse year-round programme of international concerts, major sporting fixtures and family shows, attracting audiences from across Ireland and beyond. The O2 is also home to the Belfast Giants – the only professional ice hockey team on the island of Ireland and one of the most successful clubs in UK ice hockey history. Complementing its live events programme, visitors can also enjoy a range of renowned eateries and leisure attractions, making The O2 Belfast one of Northern Ireland’s most popular destinations for a day or night out.
In addition to live entertainment, The O2 Belfast is home to the award-winning W5 Science and Discovery Centre, providing inclusive access to more than 250 hands-on STEM-based exhibits across eight interactive zones. Adjacent to W5 is W5 LIFE, a state-of-the-art digital learning hub dedicated to addressing the skills requirements of Northern Ireland’s increasingly digital economy.
Now, as The O2 Belfast, the site joins O2’s extensive portfolio of 21 venues across 14 UK cities, which includes iconic locations like The O2 in London – renowned as the world’s most popular live entertainment, leisure, and retail destination – alongside O2 Academy Brixton, O2 Shepherd’s Bush Empire, O2 Academy Glasgow and O2 Apollo Manchester.
Paul McMahon, Chief Executive Officer of The Odyssey Trust, said: “Today is a day we’ve been looking forward to, and it’s wonderful to see The O2 Belfast officially come to life. Since announcing this partnership, the excitement from our audiences, visitors and the wider Belfast community has been incredible – and that energy drives everything we’re doing.
“O2 is a world-renowned brand, and together we’re committed to building on what makes this such a special destination: delivering the best experience every time for all visitors who walk through our doors. We look forward to unveiling further developments as we progress towards a full launch later this year.”
Beyond tickets for arena events, Priority members visiting the venue will be able to access the O2 Blueroom from September – a premium VIP retreat within the arena reserved exclusively through the Priority app. Featuring exclusive perks, surprise-and-delight moments and live entertainment, the O2 Blueroom will offer customers a unique way to elevate their event experience. In addition, Priority members will benefit from 20% discounted entry to W5, alongside access to exclusive prize draws, special rewards and a range of money-can’t-buy experiences throughout the year.
O2 mobile customers can also benefit from boosted 4G and 5G+ connectivity, available now, following new upgrades to the network. The upgrades ensure each area of the arena has capacity to deliver a great mobile experience for customers – even when events are sold out.
Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, added: “O2 can’t wait to welcome music, sports and comedy fans to our new home in Northern Ireland. From Priority Tickets pre-sales, giving unrivalled access to tickets, to our forthcoming new O2 Blueroom and boosted mobile connectivity onsite, we are on a mission to deliver a world-class experience at The O2 Belfast, and this is just the beginning. We’ll see you at a show or a Belfast Giants match soon.”
The naming rights transition represents the first phase of a broader sitewide transformation, with further developments set to roll out in the months ahead. In addition to September’s launch of the O2 Blueroom, a series of exciting activation events will take place across the site in the coming months, as the Belfast Giants return to on-ice action in August with O2 in place as the team’s new title sponsor, the arena welcomes a packed calendar of events, W5 continues to inspire curiosity in learners of all ages, and visitors enjoy the wide range of dining and leisure experiences available throughout The O2 Belfast.
For more information about The O2 Belfast and to stay up to date with what’s on, click here.
ENDS
For further media information and interview requests, please contact:
Tom Home, Communications Manager, The Odyssey Trust
E: tom.home@theodyssey.co.uk T: 07958 326642
Notes to Editors
*Access to Priority is available for free to all O2 mobile customers and Virgin Media broadband customers in the UK only
About The O2 Belfast
The O2 Belfast is Northern Ireland’s leading entertainment, education, and leisure destination, operated by The Odyssey Trust – the charity established to oversee, manage, and continue the development of Northern Ireland’s Landmark Millennium Project.
Situated in the heart of Belfast’s iconic Titanic Quarter and welcoming upwards of one million visitors each year, The O2 Belfast is home to Northern Ireland’s largest indoor entertainment venue, The O2 arena. With a capacity of 11,200, the arena hosts a diverse, year-round programme of international concerts, major sporting fixtures, and family shows, attracting audiences from across the island and beyond. The O2 arena is also home to the Belfast Giants – the only professional ice hockey club on the island of Ireland and one of the most successful teams in UK ice hockey history.
Alongside its live entertainment offering, The O2 Belfast is home to the award-winning W5 Science and Discovery Centre, which provides inclusive access to more than 250 hands-on STEM-based exhibits across eight interactive zones. Designed to inspire curiosity and learning across all ages, W5 remains a key educational and visitor attraction within the destination. Adjacent to W5 is W5 LIFE (Learning Innovation for Everyone) – a state-of-the-art digital learning hub dedicated to addressing the skills requirements of Northern Ireland’s increasingly digitalised economy – which opened its doors in 2022 and further strengthens the site’s education and innovation offering.
The O2 Belfast also features a wide range of eateries, cafés, and leisure operators, creating a vibrant, all-day destination experience. From casual dining to family-friendly options, it offers something for visitors of all ages, whether they are attending an event, visiting attractions, or spending a full day onsite.
About Virgin Media O2:
Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband network.
The company has around 45 million UK connections across its award-winning broadband, mobile, TV and home phone services. Its fixed network covers more than half of the country (18.8m premises serviceable) alongside a mobile network that covers 99% of the nation’s population. The company is on track to bring 5G to all populated areas by end 2030 and already offers 5G outdoor coverage to more than 87% of the UK population.
Virgin Media O2 is upgrading its fixed network to full fibre to the premises. Its shareholders and investment firm InfraVia Capital Partners, through a joint venture called nexfibre, are investing to build fibre to 2.5 million homes and businesses not currently served by Virgin Media O2’s network by the end of 2025. As a wholesale customer of this network, Virgin Media O2’s total footprint will reach around 80% of the UK once build and upgrade work is completed.
Through its B2B venture, O2 Daisy, the company plays a leading role supporting entrepreneurs, businesses, enterprises and the public sector with their digital transformation through a range of connectivity, security, cloud and tailor-made services. It is also the network of choice for mobile virtual network operators giffgaff and Sky Mobile, as well as managing a 50:50 joint venture with Tesco for Tesco Mobile.
The company is committed to using the power of connectivity to make it better for people and the planet, taking action to close the digital divide and building an inclusive, resilient, and low carbon economy. The business has set an ambitious commitment to achieve net zero carbon across its operations, products and supply chain by the end of 2040.
Virgin Media O2 is a 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK’s largest businesses. Virgin Media O2 is registered in England and Wales. Registration number: 12580944. Virgin Media O2 Limited, 500 Brook Drive, Reading, RG2 6UU.
About O2 (Music):
O2, one of the UK’s biggest mobile networks, is proud sponsor of 21 venues across 14 cities in the UK – including iconic venues like O2 Academy Brixton and O2 Victoria Warehouse Manchester, as well as the world’s number one entertainment venue, The O2 in London. Through Priority Tickets, O2 offers its customers access to thousands of gigs and events across the UK, up to 48 hours before general sale. In 2025, over 1.7 million tickets were sold through the Priority Tickets platform.
About Priority from O2:
Priority is the award-winning loyalty platform from O2. In 2025 alone, Priority gave members access to more than 8 million rewards, 1 million free events and experiences, and 48-hour presale access to some of the UK’s biggest live events. Across entertainment, music, sport and gaming, Priority sold 1.7 million tickets and helped members save £33 million during the year.
In addition to early ticket access to thousands of popular venues across the UK, Priority members can also benefit from queue jump, cloakroom services and phone charging services, plus VIP hospitality and discounts on merchandise at O2 venues.
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