• Virgin Media O2 customers will be able to claim a PureGym Day Pass every Thursday for just £1, saving up to £14.99
  • Thousands of passes will drop on Priority each week to be bagged on a first come, first served basis
  • The offer is open to all Virgin Media broadband customers and those with an O2 mobile plan who are 16+ from 27th April – 28th May 2023

LONDON, 24 April: Priority from O2 is offering all Virgin Media O2 customers the chance to claim a PureGym Day Pass every Thursday morning for just £1.

 Priority members will be able to squat, meditate and spin into an abundance of classes including cardio, yoga, pilates, toning, and more at PureGym’s 340+ locations nationwide.

Each week, thousands of passes will drop on Priority for fitness fans to snap up on a first come, first served basis. Codes will be released every Thursday morning for one month only, offering same day workouts for first-time PureGym customers.

With PureGym Day Passes costing up to £15.99, the promotion offers an almost £15 saving from 27th April – 28th May 2023.

The partnership is just one of many perks available Priority which gives Virgin Media broadband and O2 customers access to once-in-a-lifetime experiences, daily treats and exclusive access to tickets for the UK’s hottest gigs 48-hours before general release at no extra cost.

Instructions on how to redeem a PureGym Day Pass are available via Priority or PureGym



Notes to editors:

Terms & conditions apply. Any unused or lost codes will not be reimbursed or replaced.


Terms & Conditions

Eligibility Criteria: The promotion is open to members of Priority who are UK residents age 16+.

Reward Start and End Dates: Reward is valid 27 April – 28 May 2023, while stocks last – subject to availability.

Redemption Instructions: To redeem, tap ‘USE NOW’ and you will be directed to the PureGym website. Select the club you would like to visit, select ‘Day Passes’, select ‘1 Day Pass’ which will display as £1 when you enter in your unique code. Finalise the payment and you will be sent an email with your entry access PIN / QR code to gain entry to your selected club.

Reward Goods/Services: This Reward entitles you to receive a PureGym Day pass for £1 (worth up to £15.99). Only available for new PureGym customers. Please be aware that some PureGym locations are not included in this Reward, which may be subject to change due to capacity issues at certain locations from time to time. You must be 16+ to use a Day Pass.

Passes are available each week, on a first come first served basis. Codes are released every Thursday for use on that same day. Code not valid for use on any other day. Any code unused by 23:45 on Thursday will become invalid. Any unused or lost codes will not be reimbursed or replaced.

Please check the opening hours of your booked club before attending: https://www.puregym.com/gyms/.

These terms and claim instructions incorporate and apply in addition to the Priority App Terms and Conditions, which can be found under Settings in your Priority App.

O2’s decision as to offer allocation is final and no correspondence will be entered into. Applications not complying with these terms and conditions will be invalid. If any provision of these terms and conditions is held invalid by any law, rule, order or regulation of any government, or by the final determination of any court of a competent jurisdiction, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.

O2 reserves the right to suspend, cancel or amend this promotion and/or review and revise these terms and conditions at any time without giving prior notice and by continuing to take part in the promotion subsequent to any revision of these terms and conditions, participants shall be deemed to have agreed to any such new or amended terms.

This Offer is governed by English Law and is subject to the exclusive jurisdiction of the English courts. This Offer is administered by Telefónica UK Limited (O2) and promoted by PureGym Ltd. For any concerns about the operation of the Offer please contact the Promoter.

If you no longer wish to receive notifications from Priority, you can turn this feature off in your device settings.

Journalists can contact the Virgin Media O2 press office on:
press@virginmediao2.co.uk 01753 565656
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