Cyber threats, scams and fraud are increasingly common, while rapid advances in artificial intelligence (AI) and data use are raising new concerns around privacy and control. As digital lives become more complex, many people feel overwhelmed and are looking for trusted support to stay safe and navigate the digital world with confidence.
Our approach
We recognise that people need support they can trust. We deploy proactive and intelligent security, we are tackling fraud and scams, and we’re protecting customers’ data to help keep them safe.
We are also helping customers take greater control over how they use and engage with technology, offering support and guidance to build confidence, navigate the online world safely, and improve their digital wellbeing.
Targets and ambitions
Establish our position as a UK leader in data protection and privacy
Continually enhance customer protection from fraud and scams, expanding proactive management of scam calls and SMS through smarter tagging and blocking, and consistent customer care & education
Maintain and evolve our ethical AI governance, ensuring every current and future deployment is underpinned by the highest standards of fairness, accountability and transparency
Support 6 million people to navigate the online world with confidence by 2030
